Tierras de Vida" is a fundraising event for Agros International, whose mission is to assist rural poor families in Latin America to own agricultural land, attain economic self-sufficiency and realize their potential. From an exploration of logo options that portrayed themes of hope and flourishing, the final solution took on subtle qualities to reinforce panoramic land views and communicate a tone of confidence.

Announcements for this event was only one component within the larger Agros brand which Zgroup also developed, ranging from newsletters and extensive information packets to coffee labels and DVD covers.